How-To Series

As a staff designer for Four Seasons Sales & Service, I developed a series of blogs and social media posts which would eventually evolve into a How-To Series. For each entry, I researched and wrote copy regarding a topic that either our customers had expressed interest in or one that would help to educate them on many of our services or products. Because I recognized a need for a typographical lockup and recognizable, cohesive layout for this series, I decided to create a logo and template for all future design projects of this nature.

These projects were not only useful to direct site traffic back to our website but also were saved onto a database to be utilized over and over again.

These projects are the type of projects that were designed for dual use within FS's high-volume, fast-paced sales department. They could easily be posted as a blog, posted on social media, or even sent for publication in newsletters and industry publications.