Mighty Variety

As a staff designer for a B2B product distributorship, one of the tasks I was asked to do was to create a marketing series for gyms and fitness centers that introduced them to the types of retail products they could offer their customers and to encourage them to diversify their in-store retail selections. We ran two separate campaigns for this. Here are both.

Original icons illustrated for the first Mighty Variety campaign.

Multipurpose digital graphic used for both the email marketing campaign and Pinterest.

Web Banner

Original icons illustrated for the second Mighty Variety campaign.

Letter sized graphics were used for email and printed as sell sheets.

Numerous variations were created to highlight particular products on social media.

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